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- Manage a team responsible for all aspects of digital commerce, including merchandising, digital marketing, CRM, sales operations, web platform operations, site UX/UI, customer service, and analytics.\r\n
- Provide leadership to the ECommerce business to reach its full potential in sales and profits\r\n
- Partner with Global Marketing on creating integrated marketing programs that cohesively speak to our customer during every interaction including direct marketing, in-store marketing, advertising, etc. \r\n
- Leverage Marketing and Information Technology teams to develop customer acquisition and retention strategies\r\n
- Drive seasonal sales & profit plans, ensuring strategic and budgetary goals are met\r\n
- Lead, coach and develop the members of the online store team