Senior Specialist, Field Marketing

Location: Asia-Pacific - Singapore

BU/Function: RazerGold

Seniority: Manager & Professionals

Job Code: 1814

Define and execute the region-specific marketing strategy and plan - aligned and in partnership with global B2B sales & marketing team
Increase global brand awareness and generate demand through targeted campaigns that are aligned with goals and objectives
Lead demand generation strategies and tactics to maximize pipeline in the regions
Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, LinkedIn, and other channels
Build landing pages, and send automated and personalized behavioral emails using our content management tool
Monitor the success of marketing campaigns through metrics and reporting to ensure that key performance indicators are met, and campaigns demonstrate a positive ROI
Support various other B2B-related marketing projects as needed

Degree in Marketing with 5+ years of related marketing experience, ideally in field marketing within payment or gaming space
Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
Creative, innovative, and ability to think outside the box
Metrics-driven and possess the ability to draw insights from complex marketing data
Highly detail-oriented with strong project management and organizational skills, with the ability to manage multiple projects at one time
Ability to exhibit self-confidence when dealing with challenging situations
A self-starter, with a can-do attitude
Strong written and verbal communication skills
Experience working with global teams across multiple time zones
Great initiative when it comes to getting things done and aren’t afraid to ask questions
Strong IT skills with a desire to learn new technologies to improve current processes. In-depth experience and proficiency with Microsoft Office products
Entrepreneurial attitude and the ability to wear multiple hats with a "roll-up-your-sleeves" mentality