- Define and execute the region-specific marketing strategy and plan - aligned and in partnership with global B2B sales & marketing team
- Increase global brand awareness and generate demand through targeted campaigns that are aligned with goals and objectives
- Lead demand generation strategies and tactics to maximize pipeline in the regions
- Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, LinkedIn, and other channels
- Build landing pages, and send automated and personalized behavioral emails using our content management tool
- Monitor the success of marketing campaigns through metrics and reporting to ensure that key performance indicators are met, and campaigns demonstrate a positive ROI
- Support various other B2B-related marketing projects as needed