Senior Specialist, Field Marketing

Location: Asia-Pacific - Singapore
BU/Function: RazerGold
Seniority: Manager & Professionals
Job Code: 1814

Job Responsibilities

  • Define and execute the region-specific marketing strategy and plan - aligned and in partnership with global B2B sales & marketing team
  • Increase global brand awareness and generate demand through targeted campaigns that are aligned with goals and objectives
  • Lead demand generation strategies and tactics to maximize pipeline in the regions
  • Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, LinkedIn, and other channels
  • Build landing pages, and send automated and personalized behavioral emails using our content management tool
  • Monitor the success of marketing campaigns through metrics and reporting to ensure that key performance indicators are met, and campaigns demonstrate a positive ROI
  • Support various other B2B-related marketing projects as needed


  • Degree in Marketing with 5+ years of related marketing experience, ideally in field marketing within payment or gaming space
  • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Creative, innovative, and ability to think outside the box
  • Metrics-driven and possess the ability to draw insights from complex marketing data
  • Highly detail-oriented with strong project management and organizational skills, with the ability to manage multiple projects at one time
  • Ability to exhibit self-confidence when dealing with challenging situations
  • A self-starter, with a can-do attitude
  • Strong written and verbal communication skills
  • Experience working with global teams across multiple time zones
  • Great initiative when it comes to getting things done and aren’t afraid to ask questions
  • Strong IT skills with a desire to learn new technologies to improve current processes. In-depth experience and proficiency with Microsoft Office products
  • Entrepreneurial attitude and the ability to wear multiple hats with a "roll-up-your-sleeves" mentality