The ideal candidate is experienced with go-to-market planning globally across various verticals and sales channels to drive product growth in the technology or consumer electronics industry. We are looking for someone is resourceful, adaptable, team-oriented and the ability to work independently under time constraints to meet deadlines. You should have a proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.
- Manage product roadmaps, product lifecycle, pricing and launch process to ensure that we increase our leadership and market share position
- Develop and implement marketing plans, ensuring achievement of company and brand objectives
- Conduct and run competitive benchmarking and product comparison
- Work with product developers to ensure products are relevant to the market and feature-sets are comparable to others
- Coordinate cross-group initiatives with internal stakeholders such as Sales, and Channel Marketing teams
- Responsible for developing and implementing activities such as promotions and go-to-market for product launches
- Be responsible for managing the marketing budget and approval processes