Retail Marketing Manager

Location: Asia-Pacific - Singapore
BU/Function: Global Retail Experience
Seniority: Manager & Professionals
Job Code: 1230

Job Responsibilities

  • Responsible for creating and maintaining a compelling presentation of merchandise that will enhance the customer experience and help to drive instore conversion
  • Develop and manage suite of POSM materials suitable for regional deployment
  • Regularly engagement with regional and product teams to ensure visibility and consistency
  • Detailed liaison with regional teams, global teams and 3rd party vendors
  • Track and monitor projects to ensure timelines are met as required
  • Create globally relevant sales enablement tools such as merchandising materials
  • Assist regional teams to localise and deploy regional specific programs
  • Develop knowledge of retail channels and key customer motivators
  • Monitor and track ROI on investments and share learning
  • Monitor competitors merchandising to formulate effective recommendation for the brand
  • Provide Regional Retail store team with weekly feedback regarding new demo product arrival
  • Make sure that fixtures and assets are aligned and well maintained according the Razer standard policy
  • Highlight any issues and propose innovative solutions


  • 5 years + experience in consumer brand as Visual merchandiser or in retail marketing
  • Ability to build customer journey and focus point that have improved customer journey using space management, fixture, lights, touch point to improve sales conversion
  • Strong knowledge in space management and how to build a compelling merchandising display which will bring X amount of revenue
  • Experience in building visual merchandising handbook with basic standards and rules
  • Understand architecture verbiage= have followed retail renovation work with success
  • Vendor management and contract negotiation
  • Have built table, fixture, wall planogram to enhance product experience
  • Have experience in budgeting
  • Experience in consumer tech industry would be a plus

Special Considerations

  • Experience in Consumer Electronics industry