Performance Specialist

Location: Asia-Pacific - Singapore
BU/Function: RazerGold
Seniority: Manager & Professionals
Job Code: 1750

Job Responsibilities

  • Drive digital marketing campaigns through online ads (search, display), social media, and EDM (Salesforce Marketing Cloud), including tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion
  • Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console
  • Responsible for accurate maintenance and deployment of global digital marketing platforms (e.g. Google Ads, Google Analytics) to ensure digital marketing campaign success
  • Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns
  • Ensure the best standards for Razer Gold and Silver brand representation on marketing assets and publications
  • Support Business Development and Channel teams with market benchmarks, marketing collaterals, tradeshow participations
  • Liaise with other Razer business units to create new opportunities for Razer Gold and Silver and add value to the Razer ecosystem
  • Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance

Pre-Requisites

  • Bachelor’s Degree in Marketing with minimally 3 years of relevant experience
  • Experience in gaming, payment or a high growth digital service areas would be a bonus
  • Demonstrated experience in developing and executing campaigns that successfully drive revenue and conversions (ROAS) via Google Ads and Facebook Ads; prior working experience in digital agencies is a plus
  • Solid understanding of digital space including SEM, social, mobile marketing, traffic generation and digital eco-systems
  • Strong strategic mindset with ability to plan and deliver marketing campaigns
  • Self-driven and positive attitude; demonstrated project management and multi-tasking skills are essential
  • Excellent team player with strong attention to detail
  • Ability to work well in a fast-paced, ambiguous environment and collaborate with international teams across multiple areas in a matrix organization
  • Good oral and written presentation skills
  • Good communication skills and experience in engaging senior management