Performance Marketing Manager (RazerGold)

Location: Asia-Pacific - Singapore
BU/Function: RazerGold
Seniority: Manager & Professionals
Job Code: 1553

Job Responsibilities

Your mission will be to drive revenue, user acquisition and brand awareness for Razer Gold worldwide. You will be executing successful co-marketing campaigns with game partners, driving Razer Gold brand strategy, expanding digital marketing capacities and delivering good ROI. You will represent Razer Gold both internally and externally to evangelize the service. You will be collaborating with other Razer business units (Esports Team, Peripherals, Software, Razer Store, Fintech…) to create new opportunities for Razer Gold while leveraging Razer's unique ecosystem.

  • Drive digital marketing campaigns through online ads (search, display), social media, and EDM (Salesforce Marketing Cloud), including tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion
  • Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console
  • Responsible for accurate maintenance and deployment of global digital marketing platforms (e.g. Google Ads, Google Analytics) to ensure digital marketing campaign success
  • Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns
  • Provide timely marketing feedback and communication to Razer's senior management
  • Ensure the best standards for Razer Gold brand representation on marketing assets and publications
  • Support Razer Gold Business Development and Channel teams with market benchmarks, marketing collaterals, tradeshow participations
  • Liaise with other Razer business units to create new opportunities for Razer Gold and add value to the Razer ecosystem
  • Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance

Pre-Requisites

  • Bachelor’s degree or Master’s degree in appropriate field of study
  • 4-6 years of marketing experience in gaming, payment or a high growth digital service
  • Demonstrated experience in developing and executing campaigns that successfully drive revenue and conversions (ROAS) via Google Ads and Facebook Ads; prior working experience in digital agencies is a plus
  • Solid understanding of digital space including SEM, social, mobile marketing, traffic generation and digital eco-systems
  • Strong strategic mindset with ability to plan and deliver marketing campaigns
  • Self-driven and positive attitude; demonstrated project management and multi-tasking skills are essential
  • Excellent team player with strong attention to detail
  • Ability to work well in a fast-paced, ambiguous environment and collaborate with international teams across multiple areas in a matrix organization
  • Good oral and written presentation skills
  • Good communication skills and experience in engaging senior management