Loyalty Program Manager

Location: Asia-Pacific - Singapore
BU/Function: Razer.com
Seniority: Manager & Professionals
Job Code: 1761

Job Responsibilities

We are looking for the best, the brightest, and the most passionate visionaries to join our team in developing and executing strategies that enhance value for our users and improve retention. The successful candidate will work closely with Razer.com, Software Development, Global Marketing, and Razer Gold/Silver, to best design the most phenomenal loyalty program for Razer, and deliver on this initiative. The position has the responsibility of developing the loyalty program, plan and manage development strategy and manage projection and the economics of the loyalty program.
Your Responsibilities:
  • Formulate and implement a robust loyalty program for Razer.com and other Razer businesses.
  • Develop growth strategy and business partnerships pipeline that drives ROIs for the product annually.
  • Develop, manage and enhance all CRM strategies by the creation of models against lifetime value, customer retention as well as loyalty and advocacy programs.
  • Formulate strategies using analyzed data generated from weekly/monthly/annual departmental calendars and conduct continuous and consistent testing, learning, and optimization to maximize consumers’ lifetime value.
  • Create exceptional customer experiences by exploring and implementing system enhancements, digital solutions and creating new benchmarks for service standards.
  • Identify business opportunities and work with the Product Development team to develop product requirement specifications to capture the business opportunities.
  • Oversee the overall loyalty program and work closely with the Razer Gold/Silver and back-office support teams.
  • Understand the gaming and digital content landscape and partners across PC, Mobile, and Console.
  • Drive the business development team to improve product offerings.
  • Negotiate agreements with partners and manage, review and renew such agreements as required to maximize business interests for Razer.
  • Develop long-term partnerships with the assigned accounts for the benefit of both companies.
  • Working with Compliance team to make sure our product is compliant with required regulations


  • 5 years of experience in the loyalty program field.
  • Understands and values the user journey experience.
  • Demonstrate experience with a successful track record in managing accounts, building relationships, and driving revenues.
  • Good analytical skills, capable of doing in-depth analysis, providing business insights, and develop strategies to counter challenges and grow new business.
  • Own and maintain an extensive partnership network in the gaming, digital content, and payment industry.
  • Experience in working with international partners and multi-countries partnerships.
  • Excellent team player, with a proven track record in managing a diverse set of stakeholders.
  • Experience in managing loyalty programs for airlines, hotels, and other membership programs.
  • Leadership capabilities to drive, motivate and chart new business direction.
  • Keen sense and interest in the latest technology developments, market trends, near-future trends, and web technologies.
  • Highly organized, deadline orientated, and self-motivated. Ability to think outside of the box.
  • Proactive personality with strong planning and organizational skills.
  • Highly adaptable to changing environment and business landscape.
  • Fast learner, self-motivated, and self-starter who can act on their initiative.
  • Ability to work well in a complex, matrixed environment.