Loyalty Program Director, Razer Silver

Location: Asia-Pacific - Singapore
BU/Function: RazerGold
Seniority: Business Leadership
Job Code: 1673

Job Responsibilities

Razer Gold is the unified virtual credits for gamers worldwide. Each spend in Razer Gold earns you Razer Silver, the only loyalty rewards program for gamers. Use Razer Gold to buy games and in-game content to get more bang for your buck—including getting rewarded with Razer Silver and exclusive game deals. We are looking for the best, the brightest and the most passionate visionaries to join our team in developing and executing strategies that enhance value for our users and improve retention. The successful candidate will work closely with the Razer Gold Team, Software Development, Global Marketing, Razer.com, to best design the most phenomenal loyalty program for Razer, and deliver on this initiative. The position has the responsibility of developing the loyalty program, plan and manage development strategy and manage projection and the economics of the loyalty program.

This position requires a leader who is a self-directed, adaptable individual with excellent communication skills, who can work under pressure, along with proven experience working on complex, regional, time-critical projects.

  • Formulate and implement a strong and robust loyalty program for Razer Gold and other Razer businesses
  • Develop growth strategy and business partnerships pipeline that drives ROIs for the product annually.
  • Develop, manage and enhance all CRM strategies by creation of models against lifetime value, customer retention as well as loyalty and advocacy programs.
  • Formulate strategies using analysed data generated from weekly/monthly/annual departmental calendars and conduct continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.\r\n
  • Create exceptional customer experiences by exploring and implementing system enhancements, digital solutions and creating new benchmark for service standards.
  • Ensure Razer Silver is at the highest standard in the market standing and stay relevant to market’s current and future demands
  • Identify business opportunities and work with Product Development team to develop product requirement specifications to capture the business opportunities.
  • Oversee the overall Razer Silver business and work closely with the Razer Gold team and back-office support teams.\r\n
  • Understand the gaming and digital content landscape and partners across PC, Mobile and Console.
  • Drive the business development team to improve product offering
  • Negotiate agreements with partners and manage, review and renew such agreements as required to maximize business interests for Razer.
  • Develop long-term partnerships with the assigned accounts for the benefit of both companies.
  • Working with Compliance team to make sure our product is compliant with required regulations


  • 8+ years of experience in the loyalty program field
  • Minimum 5 years of proven experience and successful track record in managing a team of more than 10 people.
  • Understands and values the user journey experience
  • Demonstrate experience with a successful track record in managing accounts, building relationships and driving revenues.
  • In-depth knowledge of the online gaming content / industry and its competitive background.
  • Good analytical skills, capable of doing in-depth analysis, to provide business insights and develop strategic to counter challenges and grow new business.
  • Own and maintain an extensive partnership network in the gaming, digital content and payment industry.
  • Experience in working with international partners and multi-countries partnerships.
  • Excellent team player, with proven track record in managing a diverse set of stakeholders.
  • Experience in managing loyalty program for airlines, hotels and other membership programs
  • Leadership capabilities to drive, motivate and chart new business direction.
  • Keen sense and interest in latest technology developments, market trends, near future trends and web technologies.
  • Excellent understanding of PC and mobile game content development processes, pipelines, workflows and tools.
  • Highly organized, deadline orientated and self-motivated. Ability to think outside of the box.
  • Proactive personality with strong planning and organizational skills.
  • Highly adaptable to changing environment and business landscape.
  • Fast learner, self-motivated and self-starter who can act on own initiative.
  • Ability to work well in a complex, matrixed environment.