Head of D2C Marketing

Location: Asia-Pacific - Singapore
BU/Function: Razer.com
Seniority: Business Leadership
Job Code: 1762
The Director of Direct-to-Consumer (D2C) Marketing is expected to have in-depth marketing experience and a passion for eCommerce, digital technologies and retail consumer behavior. The position will work closely with different teams, to ensure consistency through all digital marketing channels and O2O programs. The position should also provide forward-thinking ideas to build a high performing D2C sales channel and maintain a strong company web presence. Ultimately, the position should be able to drive all marketing efforts to achieve our D2C business objectives.

Job Responsibilities

  • Build and execute a clear and concise D2C marketing roadmap
  • Set up the D2C marketing strategy to drive acquisition and retention of customers
  • Setup personalized customer journeys through data.
  • Gather consumer insights to identify personas, segmentations, and opportunities
  • Develop specific O2O campaigns to create and maintain high levels of customer engagement
  • Manage and improve online content, considering SEO, Google Analytics and Brand guidelines
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting
  • Collaborate with Retail team to build 360 marketing program aligned with the overall Razer customer journey
  • Work closely with Category team to develop D2C strategies & campaigns to forecast sales performance trends and increase awareness and market share, while balancing customer satisfaction
  • Motivate D2C marketing team to achieve goals
  • Monitor competition and provide ideas to differentiate Razer.com and retail stores
  • Develop Razer.com identity, its unique value proposition and presence over digital channels
  • Manage all digital marketing channels (e.g. website, blogs, digital advertising platforms and social media) to ensure brand consistency and effective conversions
  • Effective tracking of ROAS and KPIs and management of budget/opex
  • Stay up to date with digital technology developments


  • Minimum 10-12 years experience in D2C marketing
  • Masters or Degree in Marketing, Digital Media or relevant fields
  • Experience in building marketing strategy from research, brand positioning and executing the strategy
  • Demonstrable experience in designing and implementing successful Digital Marketing Campaigns and O2O programs
  • Proven results in driving program to increase customer acquisition, retention and lifecycle
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Possess experience with SEO/SEM, Google Analytics, CRM software and loyalty program
  • Familiarity with user experience, optimisation and Brand positioning
  • High competence in analytical, project and stakeholder management
  • Strong team management and communication (written and verbal) skills
  • Proven ability to manage budgets
  • Passionate about digital and D2C marketing. Researching and showcasing knowledge in the industry’s latest trends and technologies