Global Retail Marketing Lead, RazerStore

Location: Asia-Pacific - Singapore
BU/Function: Global Retail Experience
Seniority: Manager & Professionals
Job Code: 1809

Job Responsibilities

  • Develop the global Retail marketing strategy for our D2C stores in line with company objectives
  • Build the global retail marketing plan to ensure RazerStore performance
  • Design a structured framework including regional marketing KPIs and local targets for the retail team
  • Manage and allocate marketing budget to specific events, campaigns, and socials plans
  • Create creative campaigns and promotions to make RazerStore the first destinations for gamers worldwide
  • Responsible for planning and coordinating all product launches aligned with company guidelines and objectives
  • Achieve marketing and sales operational objectives by planning event and programs for our community
  • Monitor and report on effectiveness of marketing promotion campaign
  • Provide weekly, monthly, and quarterly analytics on customer engagement across all our social platform
  • Drive our social media plan and direct programs to support our retail expansion globally
  • Collaborate with online D2C team to plan and deliver CRM strategies across our regions encouraging customer retention and customer loyalty
  • Responsible for offline RazerStore customer engagement/retention and drive effective campaign to expand our customer base
  • Identifies marketing opportunities by identifying customer requirements
  • Undertake continuous analysis of competitive environment and consumer trends


  • Bachelors or Master’s degree in Marketing
  • 8 years of relevant marketing experience with proven track record of success in direct consumer and retail marketing role
  • Solid expertise and experience in execution of marketing strategies and campaigns in both a strategic and tactical sense
  • A strong self-starter mentality and the capability to build relevant connections with other internal & external stakeholders and departments
  • Ability to work smart in a fast-paced, ever-changing and high-growth environment
  • Curiosity to discover new marketing trends and to know what our competitors are doing in our industry
  • Strong interest in tech product and gaming industry is a plus
  • Proficiency in applications of Microsoft Excel, PowerPoint and Word
  • Strong writing and reading ability in English
  • Excellent communication skills - both verbally and in writing