Digital Marketing Specialist

Location: Asia-Pacific - Singapore
BU/Function: Razer.com
Seniority: Manager & Professionals
Job Code: 1679
Razer.com aims to be the world’s leading destination store for gamers. As our business is constantly growing to meet the needs of gamers globally, we are looking for an experienced category merchandising leader to join our team and fulfil the needs of our online shoppers.
As the Razer.com Digital Marketing Specialist, you will be the driving force behind for growing the global performance marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and process improvements.

Job Responsibilities

  • Executing paid digital marketing activities for the razer.com ecommerce store, including advertising on search platforms, social media platforms and display platforms.
  • Media planning including advertising budget planning and budget maintenance.
  • Regular reporting of advertising plans and performance to various stakeholders.
  • Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads and more.
  • Evolve all paid marketing channels ongoingly to improve the overall strategy, tactics, and performance.
  • Close collaboration with email-marketing and affiliate marketing.
  • Close collaboration with product managers, category managers and business units.

Pre-Requisites

  • Bachelor’s degree or equivalent experience.
  • Minimum 3 years of work experience within digital marketing.
  • Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
  • Experience with DV360 and other Google Stacks.
  • Experience in media planning and execution on an international / global level.
  • Experience within ecommerce metrics and KPIs.
  • Analytical skills to interpret and present data to high-level stakeholders.
  • Interpersonal skills to collaborate with global stakeholders.
  • Time management skills to take on multiple tasks and meet deadlines.
  • Team oriented, ability to work in a matrix organization, effectively and autonomously.