Digital Marketing Specialist

Location: Asia-Pacific - Singapore
BU/Function: Sales & Marketing (AP)
Seniority: Manager & Professionals
Job Code: 1409

Job Responsibilities

  • Plan and execute all web, SEO/SEM, social media and online advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Generate online reports, understand analytics to identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion
  • Collaborate with internal and external stakeholders for planning and execution of campaigns
  • Manage allocated campaign budget and ensure optimum deployment of budget
  • This is a regional AP role.


  • Bachelor’s degree in a related subject
  • 3 years of proven working experience in digital marketing including content marketing, social, SEO/SEM and digital campaigns to drive traffic and conversion
  • Proficient in Pay-per-click (PPC) campaigns - Online advertising on Google Adwords, Facebook and YouTube
  • Strong knowledge of website analytics tools is required and is up-to-date with the latest trends and best practices in digital marketing
  • An independent, resourceful, result-oriented and analytical thinker
  • Able to work closely with the internal teams to ensure timely execution
  • Able to deliver under pressure and tight deadlines