CRM Specialist

Location: Asia-Pacific - Singapore
BU/Function: RazerGold
Seniority: Manager & Professionals
Job Code: 1749
As the CRM Specialist, you will support the development of a data-driven CRM strategy and programme across Razer Gold and Silver customer lifecycle, from new user to loyal advocate, to meet business objectives. You will collaborate with internal stakeholders to design and implement campaigns across all possible communication and work with cutting-edge platforms to push the boundaries of data-driven customer communications.

Job Responsibilities

  • Take ownership to plan, setup, and launch regular campaigns across all CRM touchpoints for Razer Gold and Silver.
  • Adopt a customer-first mindset, conceptualise content ideas and work closely with internal teams to actualise them into campaigns as part of the customer journey
  • Continuously optimise campaign performance through A/B testing and data analysis
  • Track, measure and report campaign performances
  • Understand business objectives and work with data team to conduct actionable analysis and to uncover opportunities and gaps in the customer lifecycle, segments and behaviour
  • Work closely with technical stakeholders to develop mastery of our CRM platforms in order to constantly experiment and push the boundaries of our customer communications
  • Stay updated on latest CRM-related trends, techniques, and marketing platforms and come up with innovative ways to reach our customers in the most effective way possible
  • Any other ad-hoc duties as assigned


  • Bachelor’s Degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
  • Minimally 3 years of relevant CRM experience preferably in e-commerce / tech firms
  • Proficiency with CRM platforms and tools (e.g. Salesforce Marketing Cloud)
  • Have experience in managing acquisition, demand-generation, engagement, and/or retention-focused programs using different tools
  • Have hands-on experience building customer journey tracking, developing segmentation strategies and overseeing the implementation through teams and technology at scale
  • Data driven and have a sound understanding of campaign analytics
  • Details and results-orientated with project management skills
  • High learning agility, with the ability to thrive in a fast-paced, entrepreneurial and collaborative environment