Category Specialist

Location: Asia-Pacific - Singapore
Seniority: Entry and Support
Job Code: 1731
As part of the online merchandising team you are in a unique position to see beyond trends to identify what’s next and deliver the right products, in the right places at the right time and price in our direct to customer (D2C) channels.

Job Responsibilities

  • Take full ownership of the category, in order to drive customer lifetime value and category sales growth and profit.
  • Drive brand experiences online to grow awareness and consideration to achieve set business metrics, including customer loyalty and mindshare.
  • Defining & evaluating the assortment and merchandising strategy for the category.
  • Creating commercially relevant assortment packages for different parts of
  • Establishing guidelines, frameworks, tools for the relevant market clusters.
  • Identify customers’ behaviours and needs through research and analysis in your category.
  • Empower and collaborate with Product Marketing teams and eCommerce specialists to strategize and implement shopper marketing programs with control measures for category improvement.
  • Analyse, understand and share learnings from experimentation to build a strong knowledge base for category growth.
  • Be a trusted advisor to the product planning team to drive monthly sales forecasting & P&L growth.
  • Develop and execute promotional and marketing category plans, and report performance on a weekly basis.


  • 3-5 years’ experience in consumer brand category management or B2C eCommerce category management or brand merchandising with strategic and planning responsibilities.
  • Relevant experience in cult brands in the Consumer Electronics and Sports industry is desired.
  • Understanding the principles of good strategic and tactical planning and the importance of control measures.
  • Previous involvement in a digital project in your career e.g. eCommerce or Mobile App.
  • Knowledge and experience in conversion optimization, digital marketing, UX design and consumer research.
  • Proven track record in driving growth for a category and brand.
  • Strong communication (verbal and written) and collaboration skills that enable you to earn trust at all levels