Campaign Marketing Specialist

Location: Asia-Pacific - Singapore
BU/Function: Razer.com
Seniority: Manager & Professionals
Job Code: 1664

Job Responsibilities

The Campaign Marketing person (Online Campaign and Event Marketing) is responsible for planning, coordinating, and executing the Marketing Campaigns for Razer.com with objective to bring more awareness for the Store and generate demand.
Job Responsibilities:
  • Beat the drum in planning Marketing Campaigns for RazerStore.com
  • Coordinating Marketing Campaigns for RazerStore.com
  • Size the opportunities for each campaign and determine required media investment to achieve the sales or desired uplift for each campaign.
  • Media Planning guidance to help the channel specialists.
  • Data & Market Analysis to identify the opportunities and trends to enhance next campaigns.
  • Create dedicated campaign focusing on the Store Organize and plan digital live stream events for the Store.
    The individual will work closely with the Senior Marketing Manager who will provide guidance.

Pre-Requisites

  • Bachelor’s Degree in Marketing, Business, or a relevant field of study
  • 3+ years' experience in online marketing, or channel marketing
  • 3+ years' experience in marketing funnel optimization and analytics
  • Google Analytics, marketing automation (ExactTarget preferred), Agency Background preferred
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
  • Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
  • Outstanding interpersonal skills are also required. You need to be decisive, action-oriented, and be able to motivate, inspire, and lead cross teams to leverage resources effectively.
  • Strong written, verbal communication and listening skills
  • Demonstrated ability and willingness to roll up sleeves and execute to get the job done
    Who you are:
  • One Razer. Be phenomenal. Play hard, play fair.
  • User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness.
  • An eye for details and respect towards craftsmanship.
  • A change agent and championship team leader who believes that we win when we help all teams in Razer succeed.
  • Data driven. Base your decisions on facts and evidence rather than opinions.
  • A go-getter who isn’t afraid to get their hands dirty and dives into a project to achieve success by problem solving and prioritising.
  • Eager to learn and aware that valuable information can come from both positive and negative results through experimentation.
  • Passionate about brand category management and constantly looking for ways to improve it.
  • Open minded team player with excellent communication and listening skills.
  • Agile and innovative with the tenacity to thrive in a constantly changing environment.
  • Self-motivated and results driven with a take charge attitude to manage the various category growth programs throughout the year.
  • Inspire excellence through grit and working smart. Share the credit and learnings with all teams.