Associate Regional Marketing Manager

Location: Asia-Pacific - Singapore
BU/Function: Sales & Marketing (AP)
Seniority: Manager & Professionals
Job Code: 1688

Job Responsibilities

  • Responsible for development and execution of country(s) marketing strategy as well as overseeing and managing the day-to-day activities
  • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing campaigns, to drive awareness traffic and support sales and revenue objectives of the organization
  • Management and tracking of quarterly country marketing budget, identification of targets & ROI, and execution of marketing activities within budget
  • Manage communication, workflow and priorities with regional HQ marketing teams
  • Creating, coordinating and editing content for publications, newsletters, advertising, websites and social media
  • Develop and maintain healthy relationships with key local business partners through strategic alignment
  • Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
  • Plan and execute Razer participation in regional industry or retail store events
  • Researches, analyses and monitors financial, technological, and demographic industry trends to capitalize on market opportunities and minimize effects of competitive activity
  • Regular weekly management reporting of marketing calendar and activities comparing target outcomes to actual achievements


  • Approximately 3-6 years marketing experience preferably in the gaming/ tech or retail industry
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
  • Well versed in marketing trends, terminology and best practices
  • Willing to travel and work in a multi-national team of professionals
  • Good verbal and written communication skills in English
  • Good to have: Experience in managing social and digital media platforms
  • Good to have: Knowledge of online database management systems and integrated EDM software
  • Good to have: Understanding of esports
  • Good to have: Basic photoshop skills / design understanding