Associate Product Marketing Manager (Console)

Location: Asia-Pacific - Singapore
BU/Function: Peripherals BU
Seniority: Manager & Professionals
Job Code: 1667

Job Responsibilities

  • Manage console product road mapping, lifecycle, pricing and launch process to ensure that we increase our leadership and market share position
  • Develop and implement marketing plans, ensuring achievement of company and brand objectives
  • Conduct and do competitive benchmarking and product comparison
  • Work with product developers to ensure products are relevant to the market and feature-sets are comparable to others
  • Co-work with internal stakeholders like Sales Team and Channel Marketing
  • Responsible for developing and implementing activities such as promotions and product launches
  • Be responsible for managing the marketing budget and approval processes


  • Must be an avid console gamer/user (Playstation, Xbox, etc)
  • Degree preferably in Business / Marketing or equivalent
  • Entry level candidates are welcome to apply
  • Possess good analytical and high adaptability skills
  • Highly organized and possess a strong attention to details
  • Excellent interpersonal and communication skills
  • Possess strong people skills, able to work with the regional Sales & Marketing Teams to bring about increased sales to the market