Associate Director, Product Marketing (Core Peripherals)

Location: Asia-Pacific - Singapore
BU/Function: Peripherals BU
Seniority: Manager & Professionals
Job Code: 1808
We are seeking an Associate Director, Product Marketing, who is able to drive new product launches, go-to-market (GTM) activities, competitive intelligence and positioning of Razer products. You are user focused and product driven, with a strong understanding of how to orchestrate successful product launches. This role will require you to be creative, strategic, and organized as it will require you to work across multiple cross functional teams including business development/sales, operations, product and engineering.

Reporting to the Head of Sales & Marketing, you will be responsible for commercialization of products, ensure product marketing collaterals and product GTM preparedness are ready for our sales and marketing teams to execute on. At the same time, you will partner closely with marketing communications team on content and PR to generate awareness and ensure strong adoption of Razer products in the region, expansion of market share and successful product launches.

Job Responsibilities

  • Lead the Product Marketing team in terms of product marketing strategy and execution, including value propositions delivered to customers
  • Be a subject matter expert responsible for being an evangelist and support Global Marketing pipeline targets and revenue to increase market share
  • Full P&L responsibility including managing marketing budgeting & ROI
  • Own and drive go-to-marketing strategy and launch execution of our product portfolio, features and benefits that drive impact
  • Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive awareness, PR, inbound and outbound demand generation, sales acceleration, and localization
  • Lead and shape the market with innovative market offerings, delivering competitive advantage, upholding the brand promise, and delivering a positive customer experience
  • Understand and evangelize for the needs and motivations of our customers, actively identifying gaps and opportunities to better serve the audience


  • Degree in Marketing or Business with minimally 8-10 years progressive experience in product marketing, preferably within consumer electronics space
  • Good business acumen, sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plans
  • Strong leadership skills with track record in building and managing a high performing team
  • Strong budget management and reporting skills
  • Strong stakeholder management skills and strong presentation, written and verbal communications skills. Ability to communicate conceptually and tactically – including strategy, planning, data insights and execution details
  • Expert knowledge of hardware and software game industry trends
  • Self-starter with demonstrated ability to manage, collaborate, leverage and thrive in a fast-paced matrix environment