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Business Manager Growth - Europe

Location: Europe - Germany - Hamburg
BU/Function: Peripherals BU
Seniority: Manager & Professionals
Job Code: 1831
Responsible for driving Razer’s growth peripheral product and marketing strategy in the European Region. This key leader should have a passion for Computer Hardware and Gaming, considerable depth in product marketing of consumer technology products. This role works intimately with the global product team as well as the European Sales and Marketing teams, drive new product launches, public relation campaigns, manage product lifecycles, product, channel and marketing strategy, brief product reviewers and channel management.

Job Responsibilities

  • Develop and drive EU marketing plans for products of our growth category
  • Develop comprehensive product launch plan for all new launches, presents to internal stakeholders and drives execution of plan at detailed level.
  • Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
  • Prepare and coordinate the localization of on-time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
  • Develop monthly and quarterly marketing plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
  • Ensure the development and execution of gaming laptop marketing activities within EU region, working closely with regional marketing team.
  • Function as marketing point of contact for internal stakeholders including sales, marketing team, PR, community, technical support, business development, operations, finance.
  • Represent growth peripheral product team at various public facing and customer events either in person or on camera.
  • Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
  • EU product expert on all technical related questions related to assigned laptop platform.
  • Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
  • Responsible for understanding market and competitive offerings of assigned products.
  • Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
  • Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
  • Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
  • EU Pricing / Channel analysis and strategy development in close collaboration with senior management

Pre-Requisites

  • Bachelor’s degree in Marketing or other related discipline or equivalent experience. MBA a plus.
  • Minimum of 5 years of product management and marketing experience in consumer electronics industry; personal computer hardware or console industry highly preferred with experience in gaming a big plus.
  • Experience developing and overseeing execution of marketing plans.
  • Experience with PC, console or consumer electronics sales channels, retail, direct, online and distribution.
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
  • Can work independently and to prioritize and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
  • Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
  • Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.
FOR GAMERS. BY GAMERS.™
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FOR GAMERS. BY GAMERS.™